THIS IS FRIKEY

Real food.Real flavours.Zero fuss.

We love good food, but nobody has time to cook like their grandmother every single day. So we asked: what if the food did most of the work? Proper Indian recipes, cooked the long way and frozen at the right moment.

01

Heat.

Straight from the freezer.

02

Eat.

Plate it up and pretend you cooked. We won't tell.

03

Repeat.

Dinner is already sorted.

WHY FRIKEY

Cooking takes time.

Between work, traffic, deadlines and “what should we eat today?”, a proper meal became a luxury.

Eating well shouldn't.

Being busy shouldn't mean surviving on biscuits and instant noodles.

Frikey sits right in the middle. Convenience should never mean compromising on flavour.

OUR PHILOSOPHY

The Frikey food pyramid

Five layers, one rule: nothing above works unless everything below it is right. Hover a layer to see what we mean.

FlavourThe part you actually taste

Real ingredientsNothing you can't pronounce

TraditionRecipes rooted in familiar Indian flavours

ConvenienceTen minutes, start to finish

Quality + hygieneFSSAI-compliant, every batch

FOUNDATION FIRST

WHAT GOES INTO FRIKEY

From produce to plate, in five honest steps

Step 1

Real produce

Vegetables, meats and dairy chosen before anything hits a pan.

Step 2

Whole spices

Ground and bloomed properly, the way the recipe intends.

Step 3

Careful cooking

Slow where it should be slow. No shortcuts for speed's sake.

Step 4

Smart freezing

Frozen at the right moment, so flavour and texture stay put.

Step 5

Ready to eat

Your only job: heat, serve, enjoy.

10^{m i n}

FROZEN TO PLATE IN

Ten minutes from freezer to plate. That's the whole cooking process, start to finish.

0 min

Take it out

That's the hard part just done.

2-3 min

Heat

Pan or microwave. Both work.

5 min

Almost there

The kitchen already smells like you tried.

10 min

Eat

Plated, hot and honestly quite good.

WHAT WE BELIEVE

01 Food should be convenient.

02 Convenient shouldn't mean boring.

03 Frozen doesn't have to mean lifeless.

04 Indian food deserves to be easier.

05 Your freezer deserves better.

A FRIENDLY COMPARISON

The ordinary freezer vs. the Frikey freezer

Your freezer could hold more than forgotten peas from 2023.

THE ORDINARY FREEZER

Flavour Mild

Ingredients Mystery list

Convenience Better

Variety Peas from 2023

Personality None whatsoever

THE FRIKEY FREEZER

Flavour Actually tastes of something

Ingredients Names you recognise

Convenience Heat. Eat. Repeat.

Variety Proper Indian menu

Personality Quite a lot, actually

THE FRIKEY JOURNEY

Idea to plate

Idea

Nobody has time to cook like their grandmother every day.

Ingredients

Chosen carefully, before anything else happens.

Recipes

The dishes we grew up eating, treated with respect.

Cooking

Proper technique and a lot of attention to detail.

Freezing

At exactly the right moment, not a minute later.

Your freezer

Waiting quietly for the day you have five minutes.

Your plate

Heat, serve and pretend you cooked.

THE PROMISE